It is as if the campaigns keep reaching out to us journalists with a message: “Hey, wondering how to cover my campaign today? Here is an easy headline for you! This public figure would vote for me, and we are going to stage an event to prove it!” It is a quick way to get a candidate’s name in print and picture flashed across the evening news. There is another obvious reason for endorsements in a city with people who like to talk politics - every endorsement makes for a press release and the attendant press conference. Remember those once popular bracelets and bumper stickers sold at novelty stores and truck stops inscribed with the initials WWJD? The ones that stood for the phrase ' What Would Jesus Do'? Endorsements are kind of the WWJD for the political set, except with less Jesus.
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